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Simple, Beautiful, Magical Designs
This is my personal favorite of the three Disney Encanto minimal movie posters although I believe the details on the candle made it too detailed to be considered minimal.
Applications used:
Adobe Illustrator
For this project, you are to create a minimal poster design for your favorite film, solely in Adobe Illustrator.
Use all of the knowledge and skills you’ve acquired about the tools from previous projects (i.e. Pen, Pencil, Shape Builder, Ellipse, Rectangle, Scale, etc.) to develop a strong poster design that you can be proud of.
Difficulty: Intermediate
Dimensions: 11 x 17″
Margins: 1/4 inch (to protect your design from getting clipped)
Bleed: The minimum amount of bleed should be around 0.125″ (3mm) outside your document final size, ideally 0.25″ (6mm).
Raster Effects: High (300 ppi print quality)
Creative Elements to Consider in Your Design:
Remember: your Color Mode should be set to the appropriate profile based on your color palette. For example, if you’re using a lot of Black, you’ll want to have your file set to RGB Color (as black typically appears as a dark gray in CMYK, and not rich, true black). If you’re using vibrant or light colors, it should be set to CMYK.
I had a lot of fun with this project. I made 3 of them, all inspired by the Disney movie Encanto. This is the one that was submitted for the assignment.
Applications used:
Adobe Illustrator
Client:
Susan’s Kitchen
Background:
Creative Brief
Susan’s Kitchen is a small restaurant/cafe based in Mount Dora, Florida. They specialize in Contemporary Southern breakfast, and offer a wide variety of entrees and desserts.
Project Overview:
The client wants an ad to be featured on Instagram, designed for their restaurant. The ad should showcase their new Orlando, FL location and focus on breakfast food and family atmosphere.
Goal:
To bring new business to the grand opening of the New Orlando location located right on Lake Eola.
Target Audience:
New clients of all ages
Message & Tone:
The ad should be warm/inviting and give a contemporary look. Susan’s selling point is the good, wholesome, family atmosphere. Colors should be representative of happiness and stimulate the appetite. Client wants the viewer to “get hungry” when they see this ad.
Visuals:
Client has provided images for inspiration, along with candid shot of the founder of the restaurant for use as well. Designer has permission to use images either in the ad or as inspiration for original artwork. This week you were introduced to the shape builder in Illustrator. Include a simple illustration or icon of a food Item drawn in illustrator.
Specifics Needed:
This is an Ad for an Instagram Story – 1080px by 1920px
Traditional logo colors should be used (see logo in assets). No wild colors or typography, please.
Applications used:
Adobe Illustrator